Job Summary:

You will be responsible for managing the onboarding process for new users and implementing effective paywalls and monetization strategies to optimize revenue generation. This role requires a keen understanding of user experience, market trends, and monetization techniques to drive user acquisition, engagement, and revenue growth.

Key Responsibilities:

1. User Onboarding:
   • Develop and execute comprehensive onboarding strategies to guide new users through the product or service;
   • Analyze user data to continuously improve the onboarding process and increase user retention;
   • Conduct A/B testing and analyze data to optimize an app activation
2. Paywall Optimization:
   • Design and implement paywall structures that align with business goals and user preference;
   • Conduct A/B testing and analyze data to optimize paywall placement, pricing models, and subscription plans;
   • Stay updated on industry best practices and emerging trends in paywall strategies.
3. Monetization Strategies:
   • Identify opportunities to monetize various aspects of the product or service, including premium features, content, and partnerships.
   • Develop and execute monetization strategies tailored to different user segments and market segments.
4. Data Analysis and Reporting:
   • Utilize analytics tools to track user engagement, conversion rates, and revenue metrics. We use a d2d analytic system.
   • Generate regular reports and insights to communicate the performance of onboarding and monetization initiatives to stakeholders.
   • Provide recommendations for optimizing revenue generation and improving the overall user experience.

Qualifications:

• At least 2 years experience in Product Management with a track record of delivering results and collaborating closely with engineering teams
• Proven experience in user onboarding, paywall implementation, and monetization strategies, preferably in a b2c and subscription-based mobile apps.
• Good analytical skills with the ability to interpret data and make data-driven decisions.
• Familiarity with relevant tools and technologies for user analytics, A/B testing, and paywall management such as Adapty or RevenueKit, analytic systems such as d2d, Amplituda or other similar.
• Familiarity with Agile Management, Jira, Confluence, etc.
• English level at least B2 (upper-Intermediate)

Why Sketchar?

— Working on innovative global product with millions of users; — Remote-first role; — Intense-yet-kind culture; — Competitive pay and equity compensation; — Lots of vacations & flexible working hours.

<aside> 💡 To apply, email us at [email protected]

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